The Rainforest Alliance is an international non-profit organisation working in 70 countries at the intersection of business, agriculture and forests. The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities. By bringing farmers, forest communities, companies, and individuals together it addresses some of the most pressing social and environmental challenges of today. The organisation changes the way the world produces, sources and consumes, with a focus on cocoa, coffee, tea, bananas, forest products, and palm oil through its certification program, supply chain services, landscape management, and advocacy. In 2020, more than 6.8 million hectares of land and more than 2.3 million farmers were certified according to the Rainforest Alliance or UTZ standards, which are designed to improve economic, environmental, and social sustainability.