The study “No silver bullets”, carried out by Wageningen University and Research with Cocoa Life, Mondelez’s cocoa sustainability programme, presents insights to contribute to the discussion on Living Income for farmers. The authors estimate that a $10 billion US income gap currently exists for cocoa farmers and that while a living income should a key component of ongoing sustainability strategies, it should be part of broader interventions. The study concludes that to tackle farmer poverty a more holistic approach is needed and that this must include multiple stakeholders, including governments. A landscape-based approach is presented as one possible solution.